AI's Role in Tailoring Your Web Journey

Did you know that "80% of consumers are more likely to make a purchase when brands offer personalised experiences" (Epsilon, 2018).
This eye-opening statistic might be met with one two reactions, either:
“oh great, I can adapt and stand out from my competition by creating a great experience for my customer”
or
“do I really need to? I don’t have the time or resources to even start thinking about this?
The first reaction is a resounding yes and for the second reaction – don’t worry, enter AI, or Artificial Intelligence, the game-changer your online business has been waiting for.