Email marketing remains one of the most powerful tools in ecommerce. A well-crafted email can do wonders for customer engagement and brand loyalty — and of course, your bottom line. Whether you’re looking to increase open rates or drive more conversions, these email marketing tips will help you achieve your sales goals.
At some point, practically every business asks the same question: ‘How can I spend my digital marketing budget effectively?’ Answering this question correctly is key to a thriving business. Pour too much into one marketing element, and you’ll starve other, equally important, aspects. If your budget is spread too thin, your marketing strategies won’t have the impact you want.
But how can you find that sweet spot between too much and too little? Well, don’t worry, today we’re here to help make the most of your ecommerce marketing budget.
Podcast marketing has become popular in recent years. There are over 400 million podcast listeners. With their large audience, it’s no wonder podcasts for businesses have also become an excellent tool for branding.
Learn the benefits of podcasting for small businesses and large ones, and how they use it for branding purposes.
In this article, we delve into the evolution of remote work and its impact on startups - from the great resignation to mastering remote skills, effective team communication, and how startups are adapting for remote employees. What does this mean for your work-life balance and career growth? Find out inside.
This article explores MX Records, which are crucial for directing emails to the correct mail server using SMTP. We review their functions, benefits like load balancing and enhanced security, and provide a detailed guide for setting up MX records, including login, DNS navigation, and configuring hostnames, TTL, and mail servers.
As technology becomes more advanced, society is moving towards spending more and more time in virtual spaces. This includes, of course, social media platforms. And it’s not just personal interactions that happen here – increasingly, a lot of business is done on these channels, too.
If you run a small company and are looking to enhance your customer experience and gain more exposure, you should seriously look to social media as a tool to help you achieve that. By perfecting your social customer experience, in particular, you’ll be able to reap exceptional benefits from these platforms.
Want to know how, exactly? Keep reading.
Did you know that "80% of consumers are more likely to make a purchase when brands offer personalised experiences" (Epsilon, 2018).
This eye-opening statistic might be met with one two reactions, either:
“oh great, I can adapt and stand out from my competition by creating a great experience for my customer”
or
“do I really need to? I don’t have the time or resources to even start thinking about this?
The first reaction is a resounding yes and for the second reaction – don’t worry, enter AI, or Artificial Intelligence, the game-changer your online business has been waiting for.