The Office of Advocacy reported in 2019 that only 78.5% of small businesses in the U.S survive their first year. One of the explanations behind this is the absence of a successful digital marketing strategy. To ensure that your business is implementing a winning strategy and to help you upskill in all areas of digital marketing, we've put together a list of learning resources.

Businesses need to make money and do their best to increase their return on investment (ROI). ROIs are simple: it’s the amount of money that your business earned for every dollar that it spent.

Your competitors and customers are everywhere on social media. And that sounds about right, since social media are one of the most effective way to communicate with your audience and increase your brand awareness, traffic and conversion rate. Check out our 8 social media tips for small businesses and start investing in your marketing strategy.

Digital marketing trends change quickly. Every year brings new strategies and user preferences that small business owners must be aware of to stay competitive. Luckily, SerpWatch is sharing with us new findings to help our small business customers level up their digital marketing efforts. No more guesswork - first try bullseye!

As in Monopoly, winning the search engine optimisation (SEO) game is all about buying up valuable online property. Smart domain name investment and use can be the smartest move you make. Our quick rundown of how an SEO-friendly domain can improve your overall branding, drive traffic, and impact your SEO ranking.

Time to "unlike" Facebook? With changes to its algorithm, not to mention the Cambridge Analytica scandal, many SMEs are wondering if investing in Facebook is the best use of resources. Especially when registries (like us) offer affordable alternatives to help SMEs create a website that lets them control their own online presence.