A new year is rolling around, and it is time to take stock and create new strategies. Instagram has been an influential platform for social media users, creators, and marketers in 2022. However, 2023 could give marketers and creators even more opportunities to benefit from Instagram. In this article, we shall highlight six trends on Instagram to which you should pay attention and set strategies to utilise them exhaustively.

URL format and quality can heavily impact your search engine optimization efforts, as well as what pages searchers find when they query your target keywords. While static URLs are crucial, you also need to understand the difference between canonical URLs vs dynamic URLs and how to use them. Read on for the answers to these questions.

Simply put, a drip campaign involves sending a series of automated and pre-written emails to existing and potential customers. Drip campaigns are used in email marketing to nurture customer relationships and increase sales. In an email drip campaign, the timing of each message is based on specific goals.

Many business owners don't have the time or resources to hire a social media manager. A social media manager's salary ranges from $500 to $5,000 per month. That is a significant sum of money for a small business. In this article, we'll show you how to avoid this problem by running social media on your own.

Are you a professional that's not sure if TikTok is the right platform for your business? In this article we discuss why TikTok is an excellent way to grow your business as a professional, whether you’re a Doctor or a Lawyer, there are dozens of ways you can leverage this booming new platform.

According to Litmus’s State of Email Survey, email marketing provides a 36:1 ROI. But this is only possible with a solid email list and strategy. The power of an email list is mostly in the quality of the email subscribers. Read on to learn how you can build a quality email marketing list.