In the last months, COVID-19 has revolutionized the way we work. As the pandemic has progressed, a lot of companies have been careful about maintaining customer satisfaction despite special work conditions and have looked into adjusting their strategies to go above and beyond to align with their customer's needs.

As a new small or medium business owner, you’re always looking for new ways to develop your business without investing an insane amount of money. That’s right, you don’t want to be part of the 42% of new businesses going bankrupt after 3 years of existence! Good news, there are plenty of low-cost or even free ways to grow a small business.

At this time of the year, businesses are usually in the middle of preparing for Valentine’s day. But this year couldn’t be more different, with COVID-19 restrictions being put in place in most countries. But we know how to help you to make the most out of a remote celebration.

Tempted to ditch the corporate life for solopreneurship? Why not, but this exciting idea has its list of challenges, so think twice about your marketing strategy. We've gathered our top 8 marketing tips to help you plan an effective marketing strategy.

For some of us, the pandemic turned into an opportunity to experience full-time working from home, and it wasn’t so bad, was it? If going back to the office life is no longer an attractive option, consider one of these 22 online startup business ideas for 2021.

87% of people (CSA Research, 2014) claim that they won’t buy from a website if they don’t understand its content. That’s one of the reasons why, as an international brand, you have to adapt your marketing strategy to your local markets. Keep on reading to find out why your business needs localisation to conquer new markets.