This article provides a step-by-step process for creating a high-converting content strategy for eCommerce businesses. We’ll talk about creating a buyer persona, identifying content for each stage of the customer journey, and creating content. We’ll show you how to optimise content for organic search, promote it, and track your results.

Ecommerce came in like a wrecking ball: smashing brick-and-mortar stores. But as this massive industry gets bigger, it has created massive competition within it. If you are just starting out, you need to know how to market yourself properly to survive. 

The requirements for businesses to incorporate environmental practices and to report these initiatives are growing. For your existing and future customers, as well as investors, companies that are clearly showing how they are 'going green' is becoming more and more important to stay ahead of your competition moving forward.

This article looks at six lead nurturing strategies for eCommerce businesses. These strategies are email and content marketing, multichannel lead nurturing, leads follow-up and scoring, and sales and marketing alignment. Through these strategies, eCommerce businesses can better guide leads in their buying journey and convert them.

The terms user experience and customer experience have been around for a while. We often hear them used interchangeably, but they actually have different definitions. While user experience is a design-focused term, customer experience has a broader meaning. That’s why we’ve put together this guide to the key differences.

When it comes to selling online, there are a lot of choices to make. Do you want to sell on Etsy, or do you want to create your own eCommerce website? Both platforms have their pros and cons. This article will compare Etsy and eCommerce websites to decide which platform is best for your business.