The requirements for businesses to incorporate environmental practices and to report these initiatives are growing. For your existing and future customers, as well as investors, companies that are clearly showing how they are 'going green' is becoming more and more important to stay ahead of your competition moving forward.

This article looks at six lead nurturing strategies for eCommerce businesses. These strategies are email and content marketing, multichannel lead nurturing, leads follow-up and scoring, and sales and marketing alignment. Through these strategies, eCommerce businesses can better guide leads in their buying journey and convert them.

The terms user experience and customer experience have been around for a while. We often hear them used interchangeably, but they actually have different definitions. While user experience is a design-focused term, customer experience has a broader meaning. That’s why we’ve put together this guide to the key differences.

When it comes to selling online, there are a lot of choices to make. Do you want to sell on Etsy, or do you want to create your own eCommerce website? Both platforms have their pros and cons. This article will compare Etsy and eCommerce websites to decide which platform is best for your business.

Small businesses need high-converting websites to succeed. So, they need to avoid the common mistakes small businesses make when setting up websites. This article discusses these four most common website design mistakes – an overload of internal links, a sloppy CTA, an unresponsive site, and visual clutter.

Small business owner? Freelancer? "It's complicated"? You are in the right place. Our ultimate Domain Name guide will teach you everything you need to know about domains and extensions, how to choose your domain name, and where to register it.