We're going to dive into why small and medium-sized enterprises (SMEs) should seriously consider hopping on the blockchain hype. Yes, we understand there is some confusion around it all (isn't it just Bitcoin I hear you ask) and it might take a bit of time, but the blockchain is reaching a point where it can be a game-changer for SMEs. By embracing the decentralised future of business, SMEs can tap into the power of blockchain to tackle their daily challenges and even take on the big guys.

This latest think piece delves into the remarkable impact of AI on the field of marketing, specifically from the lens of SMB’s. We touch on how artificial intelligence is revolutionising marketing strategies and reshaping the industry landscape for businesses. It looks at the role that AI plays in driving customer engagement, personalisation, and ultimately, business growth. We’ve also put some numbers alongside the research to indicate the growing interest in AI from businesses and its leaders.

What if your customers could walk around your store/company and shop without physically being there? Or what if you could host an event that guests may physically attend from the comfort of their houses?  Those scenarios are no longer just wishful thinking. They’re now possible with Metaverse. The Metaverse is an entire ecosystem that has the potential to revolutionise our way of life and work. They may use this immersive technology to tap into unique marketing opportunities while enhancing consumer experience. This article will talk about the Metaverse for small businesses and how they can benefit from this advanced technology.

With AI growing in popularity - it can be easy to wonder how it can benefit you? We've put together a quick tipsheet to help you understand how AI can help make your marketing efforts more efficient and effective!

AI is being used in eCommerce to enhance the shopping experience through chatbots, personalized recommendations, predictive analytics, image recognition, and augmented reality. These technologies improve customer service, increase sales, and make shopping faster, more personalized, and more enjoyable.

Many people want to start their own online business but often stumble at the very first hurdle: finding a niche. Selecting the right niche for your site is crucial for effectively promoting it. But what's the best way to do this? This article discusses how to do this from the start and remain flexible.