What domain extensions for mission-driven organisations?

What’s a mission-driven organisation or company?

A mission-driven company or organisation is one whose core mission is to have a positive impact, be it social or environmental, keeping all stakeholders in mind and going beyond the typical company goal of making a profit.

Examples of mission-driven companies:

• Headspace – The company was created to improve the users' health and happiness by making meditation and mindfulness accessible to all clinically-validated research.

• Patagonia – Founded in 1973, the company’s goal was not only to build the best products to explore the world but also to cause no harm to the environment and implement solutions to address environmental issues.

If you have a mission-driven company or are trying to develop your organisation’s social responsibility, registering a TLD from the .ORG family could be a game-changer. The registry proposes the domains .ORG, .CHARITY, .FOUNDATION and .GIVES.

The benefits of registering such TLDs are as follows:

• Send a clear message to your audience that your website belongs to a non-governmental organisation, a charity or a foundation committed to defending a cause.
• Secure your preferred domain name. Those extensions are a good alternative to .ORG or other more popular domain extensions, especially if you didn’t manage to find an available domain name.
• Protect your trademark by registering your brand name before others have a chance to do it.

.ORG

As one of the seven original top-level domains, .ORG is one of the most trusted and popular extensions. Originally intended for non-profit organisations, it's now available for registration without restrictions. As a non-profit, .ORG can help you have a more significant impact in the world by enhancing your credibility.

This TLD is ideal for:

• Social benefit organisation
• Non-profit organisations
• Websites for specific initiatives

For more information about .ORG, check out our detailed blog article.

almayuda.org

Based in Barcelona, Spain, the Almayuda Foundation is a private foundation that sponsors cultural, solidarity and environmental projects around the world.

.CHARITY

.CHARITY is a domain that can be used as a tool to show your customers that your site belongs to a charity working to change the world.

This TLD is ideal for:

• Charities and non-profit organisations of all sizes with a mission to drive a direct impact on society rather than generating profit (political organisations, schools, business associations, churches, and social clubs).
• Non-profits with a global presence
• Social enterprises
• Businesses with specific social objectives as their primary purpose
• Websites for specific initiatives and campaigns
• Campaign-specific websites, fundraising initiatives, advocacy efforts, or volunteer management.

uaid.charity

UAid is a charity that offers support to Ukrainian people. They are facilitating money donations and providing help to the people in need.

.FOUNDATION

The .FOUNDATION extension allows your customers to clearly and immediately signal to your audience that your website belongs to an entity committed to philanthropy, including non-profit philanthropic foundations and for-profit corporations with a philanthropic arm.

This TLD is ideal for:

• Foundations
• Non-profit corporations or charitable trusts make grants to organisations, institutions, or individuals for charitable purposes such as science, education, culture, and religion.
• Social Enterprises
• Businesses with specific social objectives that serve their primary purpose.
• Non-profit organisations of all sizes with a mission to drive a direct impact on society rather than generate profit.
• For-profit companies whose primary purpose is to drive revenue but also have philanthropic efforts.

exa.foundation

The Exa Foundation's aim is to inspire digital learners by encouraging young people to consider a career in tech. They support computing in schools by providing innovative ways to teach and promote the use of technology.

.GIVES

The .GIVES domain is perfect for signalling to audiences that your website belongs to a mission-driven non-profit or corporation committed to giving back to their community.

.GIVES is ideal for:

• Established and new social enterprises.
• Businesses with specific social objectives that serve their primary purpose.
• Non-profit organisations whose mission is to drive a direct impact on society rather than generating profit.
• For-profit companies whose primary purpose is to drive revenue but want to highlight the work they do in their community.

You can now register these extensions with EuroDNS!