7 Top Domain Trends You Need to Know for 2025

The latest insights from Q3 2024 reveal key shifts in domain preferences that could influence your next domain registration. 

What are the latest trends in domain registrations?

The global domain registration landscape continues to grow, reaching a remarkable362.3 million domain names registered across all top-level domains (TLDs) by the end of Q3 2024. This represents a steady 0.8% increase year-over-year, showing that demand for domain names remains robust even as new trends emerge.

This growth is fuelled by rising internet use, digital adoption, and a wider range of TLD options. Businesses and individuals alike are finding new ways to express their brand identity online, leading to shifts in domain preferences that are reshaping the market.

From the rising popularity of industry-specific and location-based TLDs to the impact of technologies like AI and blockchain, the domain registration landscape is undergoing a transformation.

1. The shift away from .com and .net domains

For decades, .com and .net have been the gold standard for domain names, with most businesses choosing these TLDs. However, recent data shows a notable decline in registrations for these long-standing extensions, with a combined drop of 1.1 million.

This shift is largely due to market saturation and the rise of newer TLDs that offer more specific, memorable, and often industry-relevant alternatives.

Businesses today are increasingly looking beyond the traditional .com and .net domains to find names that better reflect their unique brands and niches.

From industry-specific extensions like .tech and .shop to location-based options like .nyc, the variety of alternatives allows brands to create domain names that are instantly meaningful to their audiences.

2. Growing popularity of new generic TLDs (ngTLDs)

In contrast to the decline in traditional TLDs, new generic TLDs (ngTLDs) have witnessed remarkable growth, contributing to a 17.4% increase in registrations year-over-year.

Unlike traditional TLDs, ngTLDs offer flexibility and creativity, allowing businesses to choose domain endings that align with their industry, audience, or brand personality.

For example, a technology startup might choose .tech to create a memorable web address, while an online shop might prefer .shop for direct relevance to their industry.

As more businesses explore industry-specific TLDs, it’s clear that these options offer a powerful way to stand out in crowded online spaces.

3. The role of Country-Code TLDs (ccTLDs) in local branding

Country-code TLDs are especially valuable for companies looking to expand locally or reinforce a regional presence. When companies use ccTLDs, they signal their commitment to the local market, making them more appealing to consumers who prefer to support homegrown businesses.

ccTLDs like .uk, .de, and .ca help brands establish local trust and enhance regional branding by connecting businesses to specific geographic markets.

ccTLDs continue to show resilience, with a stable registration figure of 140.1 million. Understanding how to leverage ccTLDs can be a game-changer for your branding efforts.

4. The rising importance of domain renewals

When a domain registration lapses, not only is there a risk of losing the domain name to competitors or cyber squatters, but it also opens the door to potential brand misuse, reputation damage, and even phishing attacks that target unsuspecting customers.

In Q3 2024, the renewal rate for popular domains like .com and .net was around 72%, highlighting the need for businesses to proactively manage their domain assets.

A missed renewal can disrupt SEO efforts as well, as search engines may penalize a previously active site if the domain falls into disuse or changes hands. This setback can reduce site visibility, lower search rankings, and erode customer trust.

5. AI in domain name generation

Traditionally, brainstorming a domain name involved a lot of trial and error, with businesses and individuals manually testing different keywords and combinations until they found an available option

Today AI-driven tools can help users generate unique and memorable domain names based on audience insights, creating a more targeted and relevant web address.

For instance, a fitness brand might seek energetic or action-oriented terms, while a finance-focused business might prefer names that convey trust and stability.

For new businesses, startups, or even established companies looking to rebrand, AI offers a fast and cost-effective way to find a domain name that reflects their unique identity.

6. Blockchain’s impact on Domain Management

Blockchain technology is starting to influence domain management, particularly in enhancing security and transparency. Blockchain-based domain name systems offer decentralised ownership and protection, which can provide added layers of security for domain holders.

With the rise of blockchain domains, domain owners may experience better protection against threats like domain hijacking and unauthorized transfers.

As domains become critical digital assets, domain privacy is also gaining attention, as it’s crucial to secure information tied to your domain registration.

7. SEO’s influence on domain selection

SEO significantly influences domain name choices, as a well-chosen domain can enhance a site’s visibility and attract a more targeted audience.

Incorporating relevant keywords into a domain name can improve search rankings. For instance, a local bakery might benefit from including “bakery” or “cakes” in the domain name, directly signaling to search engines and users what the business offers.

Businesses are prioritising domain names that not only capture their brand essence but also support their SEO strategy.

Insights for 2025

As the domain registration landscape continues to evolve, understanding these trends is vital for making informed decisions. Whether you are launching a new business, rebranding, or simply looking for the perfect domain name, the insights from Q3 2024 provide a roadmap for navigating the changing environment.

Find your perfect domain today!

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