Creating Your Personal Website 101: How To Stand Out Online

 > Grow Your Business

Good news: you’ve got a strong personal brand that’s helping you grow your blog, freelancing, or influencer career. Bad news: So do 100 million others. So, how do you stand out? Is it about posting more on social media? Or pulling off a few flashy PR stunts? Not quite. The answer lies in creating a personal home on the web: your very own website.

Table of Content

Essential Tips for Building Your Personal Website


Ready to learn all about personal websites and how to create one that stands out?

This guide is here to help. It's packed with personal website tips and website design tips to help you create a site that looks amazing and is user-friendly.

Whether you're a professional looking to showcase your portfolio, a blogger wanting to share your thoughts, or a job seeker hoping to impress potential employers, you'll be ready to show the world you mean business soon!

From choosing the right domain name to optimizing your site for search engines, we've got you covered.

A personal website helps you reach new heights
Photo by Izuddin Helmi Adnan


Part I: Building On A Great Foundation

Define Your Website's Purpose

Before diving into the design process, think about why you need a personal website. Are you showcasing your portfolio, blogging, or offering services?

In our experience, it's best if you create one website to serve one single purpose. So, for example, if you love blogging and photography, consider creating two separate websites so you can give each one its own visual identity and presence. If you feel the need to have more than one personal website, and if you think part of your audience could be interested in both, you should have links connecting both sites! 

Identifying your website's primary goal will guide every decision you make, from layout to content. A clear purpose will ensure that people visiting your site understand what to expect right off the bat.

It also helps you focus your efforts on the most important aspects of your website. This alignment between purpose and design will create a cohesive online presence that resonates with your audience. With a strong foundation, you will build a more effective and meaningful site.

Choose a Memorable Domain Name

Your domain name is your digital identity. It should be easy to remember and type. A good domain name reflects your brand or personal identity effectively.

Keep it short, concise, and use simple words. Avoid complicated spellings or long phrases that are hard to remember.

Ensure it aligns with your website’s purpose. If possible, use your name for personal branding. This makes it instantly recognizable and easier for others to find you online. A strong domain name builds credibility and draws more visitors.

Curious to know what domains are available right now? Type any name you want into our domain search tool to instantly see which domain you can own today. Every great idea starts with a great domain! 

Selecting the Right Web Hosting Service

Choosing the right web hosting is key to your website’s success. A reliable host keeps your site fast and accessible, so your visitors always get the best experience.

Start by thinking about what you need. Shared hosting is budget-friendly, while dedicated hosting delivers top performance. Look for features like scalability, robust security, and enough storage to grow with you.

Don’t forget to check the details: uptime guarantees, responsive customer support, and transparent pricing. Reviews and customer feedback can help you spot the most trustworthy options. With reliable hosting, you build trust and confidence with your audience.

For most people, WordPress is a solid choice. If you want to get a website up and ready in no time, check out our ready-made WordPress themes and managed solutions. Our support team will help every step of the way!

Design for User Experience

Designing your website with user experience in mind ensures visitors enjoy a seamless journey. By focusing on user-friendly elements, you’ll keep them engaged and make a lasting impression.

Simplicity is key. A clean layout helps visitors find what they need quickly, while avoiding clutter prevents them from feeling overwhelmed. Choose color schemes and typography that reflect your personal brand, creating a consistent and professional look.

Make sure your site is responsive, so it works beautifully on any device. Optimize images and elements for quick loading to keep things running smoothly. A great user experience keeps people coming back—and encourages them to spread the word.

Designing a great user experience takes time
by Ryan Ancill


Navigation and Structure

Can your website's visitors get where they want to go? Effective navigation and structure are essential. Make sure your menus are intuitive and consistent throughout the site. Users value a clear, straightforward path.

Label your menu items clearly—visitors shouldn’t have to guess where they’ll lead. Simple, intuitive navigation improves user satisfaction.

For larger sites, consider adding a search function. It helps visitors find specific content quickly, making the site even easier to use.

Choose Your Visual Design Elements

Aesthetics- it's more than a trendy TikTok buzzword! Your visual design will grab your visitors' attention and hopefully keep them on your website! Your visual identity is as much a part of who you are. 

Choose colors that reflect your brand and evoke the emotions you want visitors to feel. Typography matters too—pick fonts that match your style while staying easy to read. Consistent font sizes and styles keep your site polished and professional.

High-quality images can elevate your design. Use visuals that are relevant and reinforce your message! 

Never Forget Responsive Design 

Let's answer the obvious question first: what the heck is responsive design? Responsive design is website design for every screen: whether it's an old iPhone, a new Android, or even a fridge touchscreen. Responsive design ensures a seamless experience across all devices so everyone can enjoy your site, no matter where they are.

So, take a moment to test how your site performs on mobile. Are the buttons easy to tap? Is the text still a breeze to read? Small tweaks can make a big difference, keeping visitors happy and engaged. Plus, a mobile-friendly site doesn’t just impress users—it gives your SEO a boost, too.

Think of it as meeting your audience where they are: on the move, always connected. When your site adapts, you’re not just keeping up—you’re leading the way.

Speed Up To Stand Out 

Since the dawn of the internet, one thing hasn't changed:  nobody likes waiting around. Slow loading times can quickly send your visitors packing. But don’t worry; a few smart tweaks can make all the difference.

Start by optimizing your images. Tools that compress files while keeping quality intact are your best friends here. Don’t underestimate the power of great hosting. A reliable hosting serviceensures your site performs consistently at its best.

Part II: Reaching New Heights

Content is King: Organizing and Showcasing Your Work

If you followed all the tips in part 1, your website should be ready to run. Its engine roaring and ready to go.... but where are we going? Well, that's going to be determined by your content.

Your content, be it blog posts, photos, tarot reading, guides for doing therapy with your pets, pencil sketches of your umbrella collection... it doesn't matter what you post as long as it reflects your goals and expertise.

Organizing all the content you want to post is easy. Begin by structuring your content for clarity. Use headings and subheadings to guide the reader. A clear structure allows users to quickly find what they need.

Your content shouldn't ramble. Each piece of content should serve one single purpose and be clear, engaging, and on point. Whether it’s a heartfelt blog post or a catchy tagline, every word counts. When you deliver value and clarity, visitors don’t just stay—they keep coming back for more.

Let your visuals and words work together to create a website that truly connects with your audience.

An example of a well-organized website layout with clear sections and headings
by Ben Kolde


Should I Create an About Page and Bio?

It might feel a bit old school, but trust us—your About page matters. Think of it as your chance to introduce yourself to the world. It’s where you highlight your strengths, share your personality, and help visitors feel a real connection.

Keep it personal yet professional. Share your journey and the experiences that shaped your expertise. Let your values shine through, and keep the tone friendly and approachable—it’s all about making readers feel at ease.

An engaging About page builds trust. It’s not just about listing achievements but telling your story in a way that resonates. Be authentic, be clear, and most importantly, just like those Saturday morning cartoon told you, be yourself.

SEO and Online Visibility

If you really want to get into SEO, you will enter a maze of do's, don'ts, and maybe's. But, if you just want your website to be a bit more visible, and a bit easier to find, you can implement a few basics right away. 

Begin with keyword research. Find the terms your audience is searching for, and weave them naturally into your content. It’s all about making your site more search-friendly without sounding robotic.

Then, pay attention to meta tags and descriptions—they’re like little signposts for search engines, helping them understand your pages. No worries, when you post something on your website, you will b prompted to fill out these fields.

One word of advice: SEO is a marathon, not a sprint. Consistent, small efforts can lead to better rankings and greater visibility over time.

Integrating Social Media and Contact Information

I know we said that personal websites are better than social media... but social media is still so important. Place links to your social media on your website to create a gateway to a bigger audience. By placing those familiar icons in easy-to-spot areas on your site, you’re inviting visitors to follow, share, and engage with you effortlessly.

Don’t stop there—make sure you’ve got a dedicated contact page. It’s a simple way to let users reach out and feel connected. Clear, accessible details show you’re approachable and open to interaction.

Finally, keep your links in tip-top shape. Broken links aren’t just frustrating—they can chip away at your credibility. Regular checkups ensure everything stays functional and up-to-date, keeping your site reliable and user-friendly.

Regular Updates and Fresh Content

There's nothing worse than having people visit your website and hearing them utter sentences that belong in a horror movie: "This place hasn't been visited in decades! Let's get out of here!" 

In order to avoid this, just keep your website content updated. Fresh content engages visitors and enhances SEO. It encourages return visits, creating a loyal audience.

Schedule regular content reviews. This helps identify outdated information. Staying current reflects professionalism and dedication.

Introduce new material often. Whether through blog posts or updates, fresh content invigorates your site. It showcases your ongoing passion and expertise. In short, just shake the cobwebs off every so often. 

Conclusion: The Journey of Personal Branding Through Your Website

Creating your personal website is more than just a project—it’s a journey. It’s your chance to showcase your skills, share your creativity, and express who you are in a way that’s uniquely yours.

But it’s not just about having a digital presence. Your website is a platform for building connections and communicating your personal brand. It’s where your story meets your audience.

A well-crafted site can do wonders. It opens doors to new opportunities, builds lasting impressions, and shows the world what you’re all about. If you want to get started on this journey, you are already at the right place. Get started by choosing a great domain name today! 


Next article:
TLD Price Changes Coming January 2025

Related articles: