This latest think piece delves into the remarkable impact of AI on the field of marketing, specifically from the lens of SMB’s. We touch on how artificial intelligence is revolutionising marketing strategies and reshaping the industry landscape for businesses. It looks at the role that AI plays in driving customer engagement, personalisation, and ultimately, business growth. We’ve also put some numbers alongside the research to indicate the growing interest in AI from businesses and its leaders.

What if your customers could walk around your store/company and shop without physically being there? Or what if you could host an event that guests may physically attend from the comfort of their houses?  Those scenarios are no longer just wishful thinking. They’re now possible with Metaverse. The Metaverse is an entire ecosystem that has the potential to revolutionise our way of life and work. They may use this immersive technology to tap into unique marketing opportunities while enhancing consumer experience. This article will talk about the Metaverse for small businesses and how they can benefit from this advanced technology.

With AI growing in popularity - it can be easy to wonder how it can benefit you? We've put together a quick tipsheet to help you understand how AI can help make your marketing efforts more efficient and effective!

This article is all about ICANN (Internet Corporation for Assigned Names and Numbers) and the problem they're facing when it comes to implementing new policies. The buzzwords at the recent Cancun ICANN meeting were "inflexion point" and it seemed like everyone was contractually obligated to say it at least once every three sentences! The issue at hand is that ICANN has a delivery problem - it's been seven years since a new policy was implemented

So, there's been a lot of fuss lately about the Whois databases of registry and registrar companies going dark due to European data privacy laws. This led to some panic among the internet community, but don't worry, it's not as bad as it seems. The EU legislators were trying to protect critical infrastructure and economies, so they included DNS industry actors in a Directive. However, some people are misinterpreting this as mandating registrars and registries to maintain complete domain name registration information databases. But that's not true, and the Directive's ambiguity poses a risk of fragmentation between the 27 national legislations.

When GDPR came into force in 2018, the redaction of whois databases caused a lot of concern about internet security. To solve the problem of getting non-public registration data without breaking privacy laws, the EPDP Team suggested a complex system called the Standardised Access System for Non-public Registration Data (SSAD). But it was too costly and complicated. So, ICANN is testing a simpler system called the Registration Data Request Service (RDRS), which connects users with ICANN-accredited registrars.