From tedious to time-saving: How AI can make your marketing efficient

Introduction

It seems like AI is everywhere right now. You would be mistaken to think we could be in a Will Smith movie - maybe a little less dramatic (unless your Alexa has other ideas). From smart assistants to GPS to phone apps - the proliferation of AI has accelerated in the last few years. Its also now making its move into the professional world. Generative AI has found it self within a number of business functions and uses - its become popular within marketing, IT, operations and even risk and legal.

Here are few ways AI is being used in those cases:

• Marketing and sales: You've got businesses tapping into it for a host of reasons including creating personalised text, images and videos.
• Operations: Creating to do lists for efficient delivery and execution of tasks
• IT/Engineering: AI can now lend a hand in helping with reviewing, documenting and writing code.
• Legal: In the legal profession its being used to help identify risks, draft legal documentations and to help simplify complex questions.

With numbers showing that 47% small-business owners run marketing entirely on their own - AI can make your efforts more impactful and save you time by automating certain processes. We’ve put some a quick tips together to help you see where you can utilise the tech.

Getting help with your copy

Generative AI can provide an invaluable tool for small business owners looking to reduce costs, improve efficiency and gain access to valuable insights into their operations. AI marketing is all about using technology to make data-driven marketing decisions. This can be incredibly helpful for businesses that don't have a dedicated marketing team. With AI writing tools like ChatGPT and Copy.ai, you can save time and money by having AI write content for your website, social media posts, and emails. Plus, you can use AI to generate ideas and test ad copy.

SEO is an important part of any digital marketing strategy, and AI can help with that too. You can use AI content tools to find relevant keywords and search terms to target your audience. And if you need help with email marketing, AI can create effective subject lines and even learn what your customers are interested in.

Understanding your customers

AI can also play a crucial role in helping you to understand your customers. It has the capabilities to analyse customer reviews and sentiments. Theres a lot of customer data out there and sifting through it can become a real chore!

By using natural language processing and machine learning algorithms, AI tools can help businesses make sense of all the feedback they're receiving. They can identify patterns in customer complaints or praise, and highlight the areas where businesses are doing well or could improve. For example, let's say you're running a small restaurant and you start getting a lot of negative reviews online. With an AI tool like Feefo, you can quickly see what the common complaints are and take action to address them. Maybe people are complaining about slow service or a dirty dining area. By addressing these issues, you can improve the customer experience and hopefully turn those negative reviews into positive ones.

Get a helping hand with design

But AI isn't just limited to words - it can also be used for graphic design. AI art tools like DALL-E 2 and NightCafe can generate images quickly and cheaply, perfect for creating logos or images for your website. With the rise in new AI art tools you can not only build original images but begin to create custom videos for your brand too. Its so advanced someone recreated the Harry Potter series in the style of avant-garde fashion brand Balenciaga!

Chatbot customer service

With AI, you can now add a human touch to your marketing efforts without the need for a big corporation's resources. Chatbots are the future of customer support, and the OpenAI playground is leading the way. By embedding a chatbot onto your website, you can provide real-time answers to your visitors' questions, just like having a personal assistant on standby. With this cutting-edge technology, you can enhance your customer service and boost your business's growth.

In addition, AI chatbots can collect data from customer interactions, providing valuable insights into customer behaviour and preferences. This information can then be used to improve customer service, product development, and marketing strategies. By leveraging AI chatbots, businesses can enhance their customer service, improve customer satisfaction, and ultimately drive revenue growth!

Final thoughts

Of course, it's important to remember that AI has its limitations. AI content is limited and will need to be fact-checked and edited to get the most out of it. And while AI is great for generating ideas and analysing research, it's important to be creative and use your AI copy as a starting point rather than an end goal.

Small businesses can greatly benefit from the advancements in AI technology. By utilising chatbots and automating customer service, businesses can offer quick and efficient customer support. Personalised marketing campaigns driven by AI can help establish stronger connections with customers and create loyal brand followers. Moreover, AI-powered content creation tools can expedite the content creation process, allowing businesses to save valuable time and resources.

With AI technology, small businesses can revolutionise their operations and gain a competitive edge in the market. Staying current with the latest AI advancements and leveraging AI-powered platforms and tools is essential for businesses to thrive in the digital age and achieve success.