Knowing how to increase e-commerce traffic is key to your online shop’s success. Whether you offer a multichannel experience or operate strictly online, your shop must be easy to find, make clear what you offer, and stand out from the competition. You could be falling short if you're ignoring these e-commerce SEO tricks.

The world of SEO is complex, but the basics are quite easy to understand and even a small amount of knowledge can make a big difference. EuroDNS's very own Marketing Coordinator, Vanessa, is here this week with practical tips to help get you started with all the semantic SEO basics you need to watch your site grow.

“NOT SECURE!” Google’s Chrome 56 is now penalising websites with non-secure HTTP connections. Websites requiring users to transmit credit card information and passwords must be using a SHA-2 SSL certificate. If you haven't gotten around to buying (or updating) your certificate, your HTTPS SEO will be impacted.

Penguin alert… Google confirmed last Friday that the Penguin 4 algorithm is now operating in real-time. Did the earth move for you? Is this the calm before the storm? Google, as we’ve come to expect, is keeping everything pretty close to its substantial chest…

Selfie! Look at what my pussy cat’s doing! My dinner! @!%*@!!*#!!! Is that it for social media, hugely powerful platforms just used to make whoopee? There’s more, much more. Social media allows you to talk with your customers, promote your products, build relationships, and humanise your brand. Your competitors are, why aren’t you?

Penguin 4 is due to launch any day. There’s online speculation that it’s already landed but Google’s refusing to confirm – it’s gonna be a surprise. This real time update will constantly run in the background, hunting down sites with unnatural links. Do you even know what they are? You might be surprised…