As technology becomes more advanced, society is moving towards spending more and more time in virtual spaces. This includes, of course, social media platforms. And it’s not just personal interactions that happen here – increasingly, a lot of business is done on these channels, too.

If you run a small company and are looking to enhance your customer experience and gain more exposure, you should seriously look to social media as a tool to help you achieve that. By perfecting your social customer experience, in particular, you’ll be able to reap exceptional benefits from these platforms.

Want to know how, exactly? Keep reading.

Did you know that "80% of consumers are more likely to make a purchase when brands offer personalised experiences" (Epsilon, 2018).

This eye-opening statistic might be met with one two reactions, either:

“oh great, I can adapt and stand out from my competition by creating a great experience for my customer”

or

“do I really need to? I don’t have the time or resources to even start thinking about this?

The first reaction is a resounding yes and for the second reaction – don’t worry, enter AI, or Artificial Intelligence, the game-changer your online business has been waiting for.

Online communities help ensure business success. An online community fosters relationships between customers and the brand. It, ultimately, helps convert customers into brand advocates who are loyal to the company and can help it grow.

This article outlines steps businesses should follow to build an online community and grow it.

Discover how social commerce and eco-friendly choices can come together to create sustainable brands. Integrate ethical practices and educate your audience using engaging content and genuine storytelling!

Embrace the power of social media and storytelling to create a profitable business while contributing to a healthier planet.

So, why pay for polished ads when your happiest customers are already creating content that sells for you? User-generated content (UGC) is transforming the way eCommerce businesses engage with customers and drive conversions.

Let’s explore how to turn authentic customer stories into your most powerful sales tool.

Irrespective of the industry your business operates in, the primary goal of your website likely revolves around turning visitors into clients. The key to achieving this lies in strong website design and gaining their trust. Explore these fundamental approaches to enhance your website's credibility, thus ensuring a higher rate of successful conversions.