EURO 2016 has kicked off and the level of excitement in our office is reaching fever pitch. Here’s a topical (ish) post. How many domains can be used to illustrate The Beautiful Game? I’m not gonna lie, it’s full of blatant hard sell and dodgy puns – hey, it’s my job…

The new gTLDs began launching in 2013. A steady trickle continues, with some still in contention whilst applicants battle for ownership. A second launch is planned, the year 2020 being the latest target. So, did the new gTLDs take over the world? Should .COM feel threatened? Is Elvis still King?

Premium domain names look so ordinary. Small, familiar, rather bland and dare I say, powerless. There’re no clever domain hacks, no quirky made-up words; actually they appear a bit wimpy. But it’s their mediocrity that makes them work, and boy do they pack a punch! People will pay huge amounts of money for them, here’s why….

Centre stage, the new domain extensions, hoopla and hullabaloo! Whilst backstage, ccTLD registrations have been rapidly increasing. Trusted, descriptive, an SEO booster, and increased traffic and page ranking. Country code domain extensions are the best way to target the whole world and open up your online presence. Here’s how they do it…

Will they challenge .COM? Not in volume, but in effect, yes. Not because they’re more descriptive, memorable, or cheaper (generally, they’re not). But with strict registration requirements and continued monitoring, these new domains are safe. Only apply if you can comply...

It’s been two years since the launch of the new domain extensions. Whilst some people have embraced them with enthusiasm, others have reacted with undisguised disdain. Today I'm playing the devil's advocate, and I'm talking to myself...