The Power of ccTLDs in Local and Regional Branding
Have you ever noticed how websites with endings like .us, .uk, or .ca feel more local and trustworthy? Websites with country code top-level domains (ccTLDs) are actually 1.5 times more likely to be trusted by local users. But what are ccTLDs? Why do they matter? How do they impact local branding? Let’s find out!