Understanding the creator economy
Once upon a time, a handful of prominent media conglomerates, music labels, and publishers held exclusive control over the connection between creators and their fans. They dictated who and what the audience would see, while exerting significant financial influence over creators and their content. However, over the past decade, a fresh and digitally native landscape has emerged, granting creators the power to become their own publishers. This transformation was driven by platforms such as Twitch, Patreon, and TikTok, which democratised content distribution and enabled creators to directly engage with their audiences.